Bath & Body Works launched its e-commerce website in the United Arab Emirates with a fun festival at The Beach, JBR

special For DXB24…

[Dubai, UAE, December, 2018] – Bath & Body Works, the ultimate personal care and home fragrance lifestyle brand, launched an e-commerce in United Arab Emirates right in time for the festive season.


The festive set-up for Bath & Body Works at The Beach, JBR attracted social media influencers, beach-goers and consumers for a fun day in the sun checking out the new holiday range. Hand massages with essential oil based creams to interactive and Instagrammable areas, the Bath & Body Works festive launch was the happy place everyone wanted toexperience.

diana al neboul
Diana Nabulsi


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In partnership with Alshaya, the new Bath & Body Works online boutique introduced an exciting new e-commerce website that allows customers to explore an extensive array of fashion fragrance for the body, hands and home. From fun and flirty scents to sophisticated and exotic fragrances, Bath & Body Works offers a wide range of world-class fragrances to suit every personality and occasion. They include Signature Collection Body Care, Bath & Body Works and White Barn Home Fragrance, Bath & Body Works Hand Soap & Sanitizers, and Aromatherapy.

The online website is offering shipping to customers across United Arab Emirates, enabling customers to shop for luxurious lotions, hand soaps, personal fragrance and more from the comfort of their homes. Soon the brand is planning online store expansions in Kuwait and Saudi Arabia.

For more than 25 years, customers have looked to Bath & Body Works for quality, on-trend products and the newest, freshest fragrances. Today the brand’s portfolio includes more than 200 different private label scents, including the iconic Dark Kiss, Japanese Cherry Blossom, award-winning A Thousand Wishes and soothing Eucalyptus Spearmint. Customers are sure to find the fragrances that suit them best, and will likely be met with a surprise and delight along the way.

The first Bath & Body Works opened in United Arab Emirates in 2010 at City Center Mirdiff. Today, there are over 110 stores across the Middle East.


About Bath & Body Works

Bath & Body Works is one of the world’s leading speciality retailers of fashion fragrances for your body and your home. Today the speciality retailer sells its own branded product lines with Signature Collection, White Barn and Bath & Body Works Home Fragrances, Hand Soaps and Sanitizers. Bath and Body Works also offers additional beauty brands including Aromatherapy and True Blue Spa. Bath & Body Works products are available in more than 1,800 around the world and online at


Follow @bbwmena and #wemakefragrancefun

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