Jeep®, Mopar® and Ram Brands at the 2019 North American International Auto Show

spececial For DXB24…

  • Debut of the New 2019 Ram Heavy Duty: The Benchmark for Performance, Capability, Technology and Luxury
  • Jeep® Brand showcases all-new Jeep Gladiator: The Most Capable Mid-Size Truck Ever
  • Mopar® modified 2020 Jeep Gladiator Rubicon on display highlights open-air personalisation of the new Jeep pick-up truck

January 15, 2019 – The Jeep®, Mopar® and Ram brands are showcasing a variety of new models – including the new 2019 Ram Heavy Duty, the all-new Jeep Gladiator, and a Mopar-modified all-new Jeep Gladiator Rubicon – at the 2019 North American International Auto Show which runs from January 14 to 27 in Detroit, USA.

2020 Jeep® Gladiator Rubicon
2020 Jeep® Gladiator Rubicon

 

Making its debut at the show, the 2019 Ram Heavy Duty is the most powerful, most capable pickup in the segment with a towing capacity of 35,100 lbs. (15,921kg) and a payload capacity of 7,680 lbs. (3,483kg). Driving it all, a never-before-seen torque rating of 1000 lb.-ft. from its Cummins I6 Turbo diesel engine (not available in the Middle East). The new Ram Heavy Duty also sets benchmarks in ride and handling, luxury, materials, innovation, and technology, extending well past any competitive offerings. Giving maximum effort all day, every day with confidence, the new 2019 Ram Heavy Duty line of pickups steps forward with the full force of modern capability.

The all-new Jeep Gladiator takes the spotlight on the Jeep stand – marking the return of the brand to the pickup truck segment.  The most capable mid-size truck ever, the all-new Gladiator builds on a rich heritage of tough, dependable Jeep trucks with an unmatched combination of rugged utility, authentic Jeep design, open-air freedom, clever functionality and versatility, best-in-class towing and 4×4 payload, advanced fuel-efficient powertrains, superior on- and off-road dynamics and a host of innovative safety and advanced technology features.

A Mopar-modified Jeep Gladiator Rubicon, displayed in the Mopar area, highlights the open-air personalisation potential of the most capable mid-size truck ever. Exterior Mopar modifications on the display vehicle include a Jeep Performance Parts (JPP) 2-inch (5cm) lift kit, JPP tube doors and rock rails and JPP 5-inch (12.7cm) and 7-inch (17.8cm) off-road LED lights. A mesh sun bonnet works with the tube doors to deliver an open-air feel unlike any other offered by a production mid-size truck. The JPP logo is added to the rear of both bed sides. Additional Mopar accessories include unique five-spoke wheels, a hood decal, a blacked out Mopar grille and windshield tied-down straps.

 
About Jeep Brand: Built on more than 75 years of legendary heritage, Jeep is the authentic SUV with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence. The Jeep range available in the Middle East comprises the Cherokee, Compass, Grand Cherokee, Renegade and Wrangler.

 

About Jeep Performance Parts: The Jeep Performance Parts portfolio, created in 2012 and offered by Mopar for the Jeep brand, provides enthusiasts with high-end, hard-core quality aftermarket accessories and performance parts, including axles, lift kits, bumpers, winches, skid plates, suspension components and more. These aftermarket offerings are engineered together with the same teams that create factory-authorized specifications for FCA vehicles and help elevate the Jeep vehicles’ already best-in-class off-road performance to the next level. Each part and accessory is specifically designed, built and quality tested to help transform stock rides into even more capable trail performers.

 

About Mopar: Mopar (a simple contraction of the words MOtor and PARts) is the service, parts and customer-care brand for FCA vehicles around the globe. Born in 1937 as the name of a line of antifreeze products, the Mopar brand has evolved over more than 80 years to represent both complete care and authentic performance for owners and enthusiasts worldwide. Mopar made its mark in the 1960s during the muscle-car era, with Mopar Performance Parts to enhance speed and handling for both road and racing use and expanded to include technical service and customer support. Today, the Mopar brand’s global reach distributes more than 500,000 parts and accessories in over 150 markets around the world. With more than 50 parts distribution centres and 25 customer contact centres globally, Mopar integrates service, parts and customer-care operations in order to enhance customer and dealer support worldwide. Mopar is the source for genuine parts and accessories for all FCA vehicle brands. Mopar parts are engineered together with the same teams that create factory-authorized specifications for FCA vehicles, offering a direct connection that no other aftermarket parts company can provide. Complete information on the Mopar brand is available at www.mopar.com.

 

About Ram Truck Brand: The Ram brand has achieved significant success since becoming a stand-alone brand in 2009, winning numerous prestigious awards along the way. The brand, which only makes trucks, has rapidly built a strong reputation as a truck specialist. Creating a distinct identity for Ram trucks has allowed the brand to concentrate on core customers and the features they find valuable. In order to be the best, it takes a commitment to innovation, capability, efficiency and durability. Ram Truck invests substantially in its products, infusing them with great looks, refined interiors, durable engines and exclusive features that further enhance their capabilities. Ram continues to beat the competition in the most sought-after titles: over the last 30 years, Ram has the highest percentage of pickups still on the road in the US, highest owner loyalty of any half-ton pickup in the US, best ride and handling with exclusive link coil rear and auto-level air suspensions. Truck customers, from half-ton to commercial, have a demanding range of needs and require their vehicles to provide high levels of capability. Ram trucks are designed to deliver a total package.

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